SAPER FARE LIUTAIO DI CREMONA

The project consists of a complete restyling of the visual identity of the UNESCO intangible heritage: the “Saper Fare Liutaio di Cremona” (Cremona's violin-making expertise). The intervention involved the entire communication system: logo, colour palette, patterns, definition of values and tone of voice, social media strategy and guidelines for graphics/photography. The narrative focus is on the figure of the luthier, an essential professional who keeps Cremona's centuries-old tradition alive. The communication objective is to enhance their role, ensuring greater visibility and giving due recognition to their work. The key visual element is represented by the hands of the master luthiers. This concept is summarised in the main slogan used in the signage: “Thanks to these hands...”. The restyling was officially presented to the Department of Culture of the Municipality of Cremona

Collaborators: Dorian Wally Abialy, Luisa Frezza, Simone Iasevoli, Matteo Postinghel