SAPER FARE LIUTAIO DI CREMONA

The project is a restyling of the current visual identity of the Unesco intangible heritage “Saper Fare Liutaio di Cremona”. The project involved modifying the entire visual aspect: logo, pattern, color palette, values, communication, social media and photography/graphics. The focus was mainly on the luthiers, professional figures who bring Cremona and its centuries-old history to life. The communication is therefore based on giving them visibility and thanking them for the work they do. At the center of the slogans are the hands, in fact the posters report the text “Thanks to these hands...”. The project was then presented to the councilor for culture of Cremona.

Collaborators: Dorian Wally Abialy, Luisa Frezza, Simone Iasevoli, Matteo Postinghel